The Real Cost of DIY Social Media Marketing
The mistakes we see most often around the hidden cost of DIY social media, and how to avoid them.
Where This Actually Shows Up
the hidden cost of DIY social media comes up constantly in client conversations, usually after something's already gone wrong. It doesn't have to be that way — most of what causes problems here is predictable, and fixable, well before it becomes expensive.
What Actually Moves It
A useful way to think about it: posting consistency sets the ceiling, and time spent versus results produced determines how close you actually get to it. Both matter, but in that order.
The Takeaway
Worth repeating: the hidden cost of DIY social media compounds. What looks like a small fix this month tends to show up as a much bigger gap a year from now, in either direction.