Email Marketing Isn't Dead — Here's Proof
How to think about email marketing performance if you're evaluating it for the first time.
Where This Actually Shows Up
We wrote this because we kept explaining email marketing performance the same way on calls and figured it was worth writing down once, properly.
What Actually Moves It
None of this requires exotic tooling — a simple, consistent process around list segmentation, checked against subject line testing on a regular schedule, covers most of what actually matters here.
The Takeaway
email marketing performance isn't glamorous work, but it's consistently one of the better returns on effort we see across client accounts.